Mountain Man Beer Company – Case Analysis

Case Analysis Mountain Man Brewing Company: Bringing the Brand to Light Mountain Man Brewing Company (MMBC) was founded by Guntar Prangel in 1925. He reformulated an old family brew with quality ingredients, resulting in a flavorful bitter tasting beer which was launched as the Mountain Man Lager. The brand grew to claim a respectable market share for an independent-family-owned-brewery, in whole of the East Central United States by 1960. Even today, after 80 years, the lager is a legacy brew, awarded as the Best Beer in West Virginia for many years in a row.MMBC is still a single product company and generates over $50 million in revenue and selling over 520,000 barrels of Mountain Man Lager. All has been well thus far but now the market trends are changing rapidly. Problem Statement For the first time in the 80+ years MMBC has experienced a 2 percent decline in revenue, relative to the prior fiscal year. Is this a one-time occurrence or a signal shift in the overall marketplace? Bus inesses must act in a certain manner in order to maximize profits or run the risk of losing their place in the marketplace.Chris Prangel, son of the President and owner of MMBC, Oscar Prangel, is to inherit the business in only five years. With differing management styles and thoughts on the direction the organization should take, this uncertainty could be potentially crippling over time. The question of whether or not MMBC should move ahead with Chris's plan to introduce a light beer product is the one that is most pertinent to the overall direction the company will take. The ever changing marketing environment with respect to demographic, socio-cultural, and political cenario will influence management’s decision on which path to take. SWOT Analysis: Strengths Mountain Man Lager has established a brand with a strong loyal blue –collar clientele. This high quality lager is known for its dark color, distinct bitter taste and slightly higher alcohol content. It boasts an unaided response rate of 67% from the adult population of WV and is known to be the best regional beer. In 2005, Mountain Man Lager won â€Å"Best Beer in West Virginia† for its eighth straight year. It also won â€Å"Best Beer in Indiana† and was selected as â€Å"America’s Championship Lager† at the American Beer Championship.Research has shown blue-collar males purchase 60% of the beer they drink from off-premise locations. Currently MMBC sells 70% of its beer at off-premise locations which is quiet consistent with the industry wide sales. The lager is affordably priced for the middle-to-lower income â€Å"working man†, at $2. 25 for a 12-ounce serving of draft beer in a bar and selling for $4. 99 for a six-pack in a local convenience store. Market research shows, Mountain Man’s position as an independent, family owned brewery provides a sense of â€Å"authenticity† with â€Å"anti-big-business† core drinkers.The brand is a s recognizable in the East Central region as Chevrolet and John Deere. MMBC has proven to be successful in grass-root marketing with a sales force which is known to not just push the brand but influence customers to embrace Mountain Man and promote the brand by word of mouth. Weaknesses: MMBC is well known for their bitter tasting product. This has given them great success in the past, however with the changing market they need to conform to the new way of doing business if they wish to continue to succeed in the future.Having only one main beer that is sold in the East Central region of the United States makes it hard to maintain profits. MMBC has been experiencing a decline in their sales by nearly 2%. MMBC has a very small demographic to which the lager appeals to. As such they are losing their influence over the younger market, as well as the women drinkers. The attractiveness of a bitter tasting lager doesn’t quite win over the younger generation. Studies have shown they prefer a light beer, something MMBC is considering developing. MMBC needs to consider the cost associated with launching the new line.They would sell the MMLight at the same price as the regular beer; however it costs considerably more to produce. Advertising would also add to the burden of MMLight. Advertising alone would cost over $750K for a six month campaign to reach brand awareness of 60%. As they still would only be able to sell the new product at the same price that their competitors are selling theirs, the cost might outweigh the rewards. Opportunities: Looking externally one can see that MMBC has many possible avenues they could take advantage of, in the changing U.S. demographic and beverage market. MMBC is known for their traditional high quality lager with the potential to expand into several fast growing markets such as light beer and super-premium beer. By entering a growing market MMBC could gain drinkers from different demographics which they currently lack, for in stance women and those in their twenties new to drinking. By implementing these changes it could offset the market share loss MMBC lager is currently facing. MMBC could restructure how they market their beer, looking at new avenues.The internet is one possibility, capitalizing on the younger generation and their anti-big-business-sentiment as a marketing tool. MMBC could try to increase sales in ‘on-premise’ locations. MMBC should also look to expand their distribution range to acquire more states in the U. S. focusing on their core grass root marketing strategies to grow their market share. Threats: The â€Å"threats† portion of a SWOT analysis is best described as an analysis of external environmental threats to the business itself.The following is a discussion of the most pertinent potential external influencers facing MMBC. Over the past four years per capita beer consumption in the US has declined by 2. 3% due in some part to competition from wine and spirit based drinks but also due to changing cultural mores encouraging moderation and personal responsibility. If this trend continues MMBC will be competing for an ever shrinking piece of the market. The potential economic and marketing response from the major brewery competitors is daunting to a company the size of Mountain Man.With economies of scale in brewing, transportation and marketing, the Budweisers of the world are formidable rivals to say the least. They could respond in such a way as to make doing business very difficult moving forward. Governmental involvement in the beer industry is another issue at hand. The Federal Government has already raised the excise tax and with laws changing how beer can be promoted in a retail setting newly passed in WV could other states in the East Central region be too far behind? The biggest potential threat is the shift in beer consumers taste to light beer and away from the premium beers overall.Light beer sales account for over 50% of all beer sales and are growing at a compound rate of 4% per year. One of the most troubling aspects of the surge in light beers popularity is the demographic that is driving it. Young, first time, beer buyers / drinkers are at the crux of the demographic and marketers understand that if you can capture a customer young enough you have them as a customer for life. Financials: A look at the market analysis show alarming trends. In 2005 MMBC’s revenue was down relative to the prior fiscal year.Changes in beer consumption are being driven by changing consumer segments. Light beer sales are increasing while Premium beer sales are decreasing in the east central region as seen in Exhibit 5 in the MMBC case. Super-premium beer sales increased the most by well over 9% in the past 6 years. This shows beer drinkers’ tastes are shifting significantly causing sales to reflect this trend. Exhibit 5 shows light beer has a much greater volume than premium beer; signifying even small marke t penetration can mean significant volumes.Looking at Exhibit 6 part A, the other brands have 14% of the light beer market beating out Coors coming in at 11%. This could imply that the light beer market is easily penetrated by a new product. Exhibit 2 examines the beer drinker demographics in 2005, MMLager has 19% of the female demographic which is only a small portion, while domestic light beer boasts of 42% of the female beer drinking demographic. MMLager is the preferred beer of only 2% people in the 21-24 yr age bracket. In the 25-34 yr age group, 15% people prefer the lager and in 19% prefer the lager in the 35-44 yr age bracket.These numbers are significantly less than those drinking domestic light beer and domestic premium beer. MMLager is losing the younger generation hands down. A large segment of the light beer drinkers (24%) make over $100 thousand dollars a year, so introducing a newer light beer at a slightly higher cost will hit a new income demographic that is not as worried about pricing. Recommendations: 1. Do nothing – MMBC customers base drinking lager is a shrinking market. The rate at which MMBC can make new customers can only replace a fraction of existing ones.Assuming the 2% annual sales decline, by 2010, sales would have declined by 10%, the profit margin would be drastically shrunk, and with fixed costs remaining the same the company might be out of business in a matter of years. Keeping in mind the demographics, there is quiet a possibility that the rate of declining sales might accelerate due to the aging customer base. The senior management at MMBC is reluctant to launch the new product and site the examples of over 40 breweries those have closed down. But this does not, in anyway, provide any solid evidence that MMBC will fall in those same footsteps if they are to launch the new line.According to research, product line extensions â€Å"helped brewers obtain greater shelf space of products† and â€Å"created greater product focus among distributers and retailers†. Suggesting that MMBC do nothing would be a very short-sighted decision and classic mistake of â€Å"marketing myopia†. MMBC should do something soon in order to keep up with the changing market. 2. Launching Mountain Man light – The research suggests that where the brand equity drives the sales of lager; the same strategy would not work for light beer as the association of stronger, bitter flavor is not going to capture the light beer segment.MMBC needs to distance itself from the blue-collar beer image in order to attract the younger generation. 3. Launching light beer with a new name – Data suggests that light beer should not be marketed to the existing customer base, as they are simply loyal to the original lager. As such, they should still incorporate the Mountain Man brand but name it something like â€Å"Mountain Light†. Having an affiliation with the brand will allow the same grass-root market ing strategy to be applied for marketing the light beer to the younger segment. Exhibits [pic] [pic] [pic]

Michelangelo buonarroti

Michelangelo Buonarroti lived in the Renaissance period an epoch which spanned between the 15th and sixteenth century and saw the metempsychosis or resurgence of the Greek and Roman style.This manner had been generated back in the fourteenth century by the Italian poet Petrarch who had divided history into three ages: from the â€Å" the aureate age of classical antiquity, the dark age after the Roman imperium collapsed and his ain modern age when the values of antiquity were reborn † . Artists began to near pictures and sculptures with a more scientific oculus, turning their dorsums towards the traditional, mediaeval manner of picturing infinites in a religious manner.The resurgence sees its beginning in Italy, in peculiar in Florence where rich bankers and merchandisers who took pride in their part to society, began to committee plants of art from pictures, frescos and sculptures for churches, castles and even for their ain homes.The Renaissance besides saw the birth of new pictures techniques, the evolvement of oil pigment meant creative persons were no longer committed to utilizing egg poster paint and therefore free to research the layering of colorss. The find of the Torahs of position, based on mathematical computations, alternatively brought deepness and proportion to a space.Linear one point position in fact became an built-in portion of all pictures throughout the fifteenth century.Artists like Raphael relied entirely on the simple on-point position tool to expose his forms in infinite and give them a three dimensional experience a manner clearly seeable in his ‘School of Athens ‘ . During the full fifteenth century Florence was the Centre of humanistic disciplines in Italy which saw many creative persons like Massaccio for picture, Donatello in sculpture and Brunelleschi for architecture taking the alteration in style.Rome alternatively at this clip was confronting political jobs ; in fact the pontificate had been transferred to France from 1309 boulder clay 1377 and merely was it subsequently, in the sixteenth century, to reflect gloriously thanks to the attempts of Pope Julius II, known as the warrior male monarch but besides one of the most celebrated frequenters of the humanistic disciplines. Together with his designer Bramante and creative persons like Michelangelo, Raphael and Leonardo Da Vinci, he contributed to the rise of the High Renaissance Style which was to convey Rome as the taking Centre of the humanistic disciplines projecting a shadow over its rival Florence.He in fact laid the foundation rock for St. Peter ‘s Basilica, had painted the Ra phael Rooms, and had the Sistine chapel ceilings painted by Michelangelo. Towards the in-between sixteenth century, the High Renaissance period saw creative persons like Michelangelo desiring to interrupt free from the cardinal position manner, animating three dimensional infinites simply with shading and foreshortening. Rich and streamlined curtain would embroider the scene and architectural position, if any, would be represented with little hints of perspective therefore arousing a two point position without though the usage of a additive, geometric grid. Michelangelo Buonarroti was born in 1475 at Caprese in Italy.Second of four kids was descendant from the Counts of Canossa, a baronial and celebrated household of Reggio.His male parent, Ludovico di Leonardo Buonarroti Simoni was the magistrate of Caprese and Chiusi, whilst his female parent Francesca di Neri di ser Miniato del Sera is non mentioned by Condivi or Vassari, Michelangelo ‘s biographers, if non to go through up that she had died whilst Michelangelo was a immature kid. In fact Michelangelo was given to a wet nurse who non merely was the girl of a rock Carver but besides had married one.This must hold greatly influenced Michelangelo to the huge creative activities he was to gestate subsequently when merely merely a adolescent. In fact harmonizing to Vasari, Michelangelo one time quoted â€Å" I sucked in chisels and cocks with my nurse ‘s milk † . His male parent tried to take Michelangelo towards the universe of letters, directing him to the celebrated school of Francesco da Urbino in Florence, but Michelangelo ‘s artistic nature was to pull him towards painting.His friend, Franceso Granacci seeing his artistic gift, enticed him to abandon his surveies by exciting him with other artistic sights. He showed him the plants of Domenico Ghirlandaio, considered one of the leasing Masterss at the clip, whose workshops he attended.This led Michelangelo to abandon his class making mayhem in his household who were really distressed at his pick. In 1488 Michelangelo began his three twelvemonth apprenticeship in Domenico Ghirlandaio ‘s workshop.Here he learnt to pull, pigment and was introduced to the art of frescoing. For a long period he copied the plants of past celebrated creative persons. He shortly began to outshine his fellow bookmans and even his maestro who became more and more covetous of his accomplishments. After a twelvemonth, likely due to their frequent struggles and because he wished to go a sculpture, that Michelangelo left the apprenticeship and began to work for Lorenzo De Medici, frequenter of the humanistic disciplines and swayer of Florence at the clip. Here he began to develop his accomplishments as a sculpture. Unlike Ghiberti and Donatello, who sculptured their figures on really typical analogue planes, Michelangelo was able to put his figures so that they merged effortlessly into eternity making a sense of existent infinite. He was besides able to make motion, such as with â€Å" the Battle of Centaurs, where limbs â€Å" bit by bit extended themselves and no longer belonged to different planes. â€Å" His mastermind was being able to visualize within a piece of marble a finished three dimensional object, without the usage of drawings. With the â€Å" Bacchus † the musculuss lost the rigidness of ancient theoretical accounts, and became softer and more rounded†¦ ..the strength that can be detected in the muscular structure, which is suppressed in some points and relaxed in others, † He acquired an unbelievable cognition of human anatomy thanks to his visits to the Hospital of Santo Spirito where he would dissect and analyze corpses.Unlike his predecessors who created stiff and unreal word pictures of the human organic structure, he was able to reproduce accurately and harmoniously the articulation of the limbs and articulations. Both pieces reflect his mastermind in portraying the human organic structure in its fullest, stressing musculus tone, ligaments and articulations. We besides can look up to his accomplishment in making curtain that was so full of motion, like in the Pieta ‘ . It was n't though until 1508 that he was to confront his greatest challenge, one that he was n't passionate about and was practically forced to set about by the Papacy of the clip, to paint the Sistine Chapel Ceiling. The Sistine Chapel is a rectangular shaped edifice, mensurating 41 m by 13,5 m built by Pope Sixtus VI between 1475 and 1483 and is said to reflect the dimensions of the temple of Salomon. The sides were painted in 1481 by Botticelli, Ghirlandaio and Rosselli and subsequently by Signorelli. The ceiling alternatively is thought to hold been painted originally by the creative person Pier Matteo D'Amelia who depicted the ceiling with a starry sky, a method used by creative persons in the thirteenth and 14th century for Gothic ceilings. In 1508 Pope Julius II summoned Michelangelo to paint the ceiling of the chapel.He reluctantly began to work on the ceiling with the aid of a few of his sure Florentine friends who really able in the art of frescoing.It must be remembered that Michelangelo for the last 20 old ages had been restricted to sculpturing and his lone preparation in frescoing went back to his childhood old ages in the Ghirlandaio workshop. Not merely did Michelangelo hold to larn the fresco technique but besides some really impressive position technique sing his figures had to be painted on a barrel vaulted ceiling at 60 pess from the ground.The Fresco technique consists of the creative person painting straight on freshly laid plaster, â€Å" intonaco † , so that one time the plaster is dry, the pigment becomes an built-in portion of the wall.The creative person transportations his paper drawings to the walls and pricks the surface along the lineations of the images. Such holes are so dusted with a b ag of carbon black ( spolvero ) to reproduce points on the walls ‘ surface. The creative person so joins the lines to reproduce the drawing accurately. Pope Julius expected him to picture the 12 apostles but alternatively Michelangelo was able to convert him that such an huge ceiling deserved an impressive work of art, worthy of its grandeur.Here he portrayed the narrative of human sort before the reaching of Jesus Christ. He began painting from the entryway of the chapel towards the communion table completing with the below lunettes picturing inactive figures in speculation. The cardinal portion of the domed ceiling characteristics nine squares in assorted sizes, exemplifying the journey of human sort from the creative activity of the universe to the beginning of wickedness and its effects. He focused his work wholly on the human figure and hence landscapes and architecture were practically omitted. It can be noticed how he left plentifulness of infinite around his figures, making a tract for the human oculus to inquire mediate and around his figures, making necessarily motion in the spectator. He conceived false architectonic squa res called â€Å" quadri riportati † which resemble framed easel images, inhabited by existent figures traveling about their different activities.Here Michelangelo reminds us of his sculpturing mastermind, where the figures he depicts move towards the spectator as if to jump out of the two-dimensionality of the painted surface. Michelangelo used the â€Å" cangiante † technique to make this, where he applied profoundly contrasting colorss next to each other and applied shots of white pigment, therefore pulling the visible radiation and reflecting it so as to make extraordinary pragmatism and sense of physical presence within space.These strongly contrasting colorss besides increase the volumes and underpin the strength and motion of the figures. The foreground figures have typical and clear lineations whereas the background figures are less clear or â€Å" sfumato, a technique where the image lineations are blurred into the background † as if merely the foregrou nd images were in focus.One notices that this is non evident in all the sketchs, as some show no position at all, like the creative activity of Adam, or that of the words. In fact Michelangelo turns his dorsum to the stiff Torahs of position and by the usage of coloring material and the manner he denotes human emotions though the motion of the limbs and facial look he manages to convey these figures to life and make a existent sense of infinite and activity. This is clearly seeable in the inundation, where the discharge sits in the background and is less emphatic, unlike the foreground figures that are traveling, easy and distressingly towards the shore to happen deliverance. He besides brings motion merely by picturing garments in a flowing and traveling province, sometimes as if the air current was blowing beneath them, as in â€Å" the creative activity of Adam † where the green scarf is clearly being moved by the air current. Here the usage of white is apparent, which when used in the green and ruddy scarf add excess motion to the scene. Michelangelo created motion besides through the placement of the appendages of his figures, puting pess and custodies in opposite waies. Movement is once more clearly represented in Michelangelo ‘s initial drawings of the the Lybian Sibyl where her organic structure is twisted or in â€Å" contrapposto † in the act of keeping a book. Here the muscular structure is rather overdone for a adult female, but is accountable to the fact that his original drawings were made utilizing a male theoretical account. This strong masculine figure AIDSs in making an semblance of motion as these musculuss are depic ted under tenseness, as if on the brink of set abouting a task.The usage of â€Å" chiaroscuro † , shadows is besides an built-in portion of his work adding deepness and stressing the three dimensional infinite. Michelangelo is depicted as the greatest painter of the Renaissance period but you could reason that his illustriousness was in how he applied the techniques of others. You could besides oppugn if he was the conceiver of any of the techniques he adopted as it would look that the merely radical interruption attributed to him, was the complete rejection of the Torahs of position which were normally used by others at the clip. He was n't the first to accomplish motion in art. Before him creative persons like Da Vinci and Botticelli had achieved this. In Leonardo ‘s â€Å" Last supper † dated 1447 one can detect in the word picture of the apostles how motion is suggested thanks to the carefully placed custodies indicating in assorted waies. With Botticelli ‘s â€Å" Primavera † dated 1482 the fluxing garments and the placement of the really expressive custodies clearly denote minute throughout the scene. Although his work was clearly that of a mastermind, his glare for me lies in the manner he portrayed the figures in the Sistine chapel. He managed to carve them out of the level surface, as if making a sculpture in every piece he painted. His manner though was non wholly alone as it is was really much reminiscent of other great Masterss of the clip, like Ghirlandaio and Luca Signorelli but still brilliant as unlike these Masterss he brought great look to the human figures together with great and baronial musculus tone. The Guildhall Carpet shall be given three dimensionality thorough the usage of techniques which Michelangelo himself adopted on the Sistine Chapel when he created sculptures in his picture. Michelangelo ‘s usage of coloring material, which was inspired by Leonardo ‘s â€Å" chiaroscuro † , will animate me besides to add shadows to my objects, making deepness and strength. Through Giotto ‘s usage of â€Å" cangianti † adopted greatly in the ceiling by Michelangelo, I will add motion and flow to the forms. The purpose is to make a three dimensional piece through usage of coloring material and shadows.

Globalization Process Essay

Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.[1][2] Globalization describes the interplay across cultures of macro-social forces. These forces include religion, politics, and economics. Your shirt was made in Mexico and your shoes in China. Your CD player comes from Japan. You can travel to Moscow and eat a Big Mac there and you can watch an American film in Rome. Today goods are made and sold all over the world, thanks to globalization. Globalization lets countries move closer to each other. People, companies and organizations in different countries can live and work together. We can exchange goods , money and ideas faster and cheaper than ever before. Modern communication and technology, like the Internet, cell phones or satellite TV help us in our daily lives. Globalization is growing quickly. A German company can produce cars in Argentina and then sell them in the United States. A businessman in Great Britain can buy a part of a company in Indonesia on one day and sell parts of another business in China the next, thanks to globalization. Fast food companies open shops around the world almost every day. Advantages * Globalization lets countries do what they can do best. If, for example, you buy cheap steel from another country you don’t have to make your own steel. You can focus on computers or other things. * Globalization gives you a larger market. You can sell more goods and make more money. You cancreate more jobs. * Consumers also profit from globalization. Products become cheaper and you can get new goods more quickly. Disadvantages * Globalization causes unemployment in industrialized countries because firms move their factories to places where they can get cheaper workers. * Globalization may lead to more environmental problems. A company may want to build factories in other countries because environmental laws are not as strict as they are at home. Poor countries in the Third World may have to cut down more trees so that they can sell wood to richer countries. * Globalization can lead to financial problems. In the 1970s and 80s countries like Mexico, Thailand, Indonesia or Brazil got a lot of money from investors who hoped they could build up new businesses there. These new companies often didn’t work, so they had to close down and investors pulled out their money. * Some of the poorest countries in the world, especially in Africa, may get even poorer. Their population is not as educated as in developed countries and they don’t have the new technology that we do. * Human, animal and plant diseas es can spread more quickly through globalization.

Hitler's Table Talk Term Paper Example | Topics and Well Written Essays - 1250 words

Hitler's Table Talk - Term Paper Example In the book, Hitler’s table talk, we find his thoughts brought out in his private conversations. Hitler was a man of many worlds as depicted by his varying thoughts. He talks about different aspects of life and brings out his personal opinion about such. Hitler addressed the mistakes of the monarchy system in Germany. He expressed his appreciation for social democracy, which abolished monarchies. He believed that the monarch system brought a great loss to the political, economical, and cultural setting of Germany. He argues that the Germans of that time should have condemned the injustice of the monarch system. In my opinion, he was not justified to criticize that system because he brought an economical collapse. He is also in history for the worst political system. One of the issues Hitler addresses is Christianity. Hitler has his own views about Christianity but this is justified as everyone has a right to hold opinion. When Hitler talks about Russia and the priest, he bring s about an issue of the hope Christianity brings to people. He believes that the priest only manages to convince Russia to reconciliation by promising him happiness in a foreign world. On another instance, Hitler claims that in every human being, there is a feeling of the existence of a supernatural being but the priests in society only exploit this feeling in people. They give these people threats that they will face punishment in the future. Hitler then elaborates that every individual needs a place to run to when there is danger implying that man should run to God for consolation. Hitler however does not take this as a reality in his world. Later in his thoughts, he also mentions that the church is irreplaceable. He claims that replacing the church would be terrifying but wisely notes that time would tell and honesty was fundamental. He however later points out that Christianity was the biggest blow that hit human race and believes that Christianity started the lie in religion. H e thought that Christianity established intolerance because of their belief in love. In my opinion, Hitler was not against Christianity but rather what Christians of that time thought and how they practiced their faith. He makes this clear to us in his October 14, conversation. He stated that Christians who preach love were the last people who practiced it. He acknowledges that each individual has a conviction from inside that there was a supernatural being and that included him. He was opposed to what the priests made of Christianity. Hitler does not agree to the fact Russia must consult the priest before making any major decision. He believes that this has caused Russia to lose its ability to think. During midday on October 14, he stated that the end of Christianity would not mean that the belief in God would fade. He describes the belief in God as a wonderful feeling. In another private conversation, he argues that Christianity encourages people to be poor, as the poor will go to heaven. The Church therefore takes advantage of this teaching to encourage people to give offerings. The leaders benefit from this teaching. He also indicated that Protestants and Catholics should not attack each other as they were doing. Therefore, Christians of Hitler’s time did not practice what they preached and this explains his opposition towards them. Hitler also addresses the issue of society making sure that equal opportunities are accessible to each

The Distorted Mirror Essay Example | Topics and Well Written Essays - 500 words

The Distorted Mirror - Essay Example It has largely influenced some of the common issues in the society and somehow provides answers to every role it played. But they added that despite of the benefits it brings in the marketplace and other economical contributions, advertising has side effects to the public’s personality and values taught by religion. It has been stressed out as well the issue of advertising as driver that opposes culture. Advertising began to affect some basic patterns of culture which are beyond what the society had perceived from its idea. Such basic patterns are the structure of authority in the family, the role of children and young adults as independent consumers in the society, the pattern of morals, and the different meanings of achievements in the society. The power of advertising can penetrate into the minds of all types of generations which it can either foster knowledge as a consumer or as a whole individual. The language and symbols being portrayed would often release a social chang e and problem.