Southwest Airlines Strategic Management Essay Example | Topics and Well Written Essays - 1250 words

Southwest Airlines Strategic Management - Essay Example The mission statement of Southwest Airlines apparently affirms that the airline company is strategically concentrated to serve its international customer base with the highest degree of quality assurance with a sense of warmth, company spirit and friendliness along with individual pride. Moreover, the vision of Southwest Airlines indicates that the company desires to become a famous airline company by providing inexpensive, reliable and comfortable flight transportation facility, both in the national and international contexts (Southwest Airlines Co, 2012). Strengths The strengths of Southwest Airlines can be identified as its capability to serve its worldwide customers with low prices and higher quality services. Moreover, the organizational structure of Southwest Airlines is identified to be flexible which in turn rewards a competitive advantage for the company. Additionally, the airlines company helps its customers to book tickets mostly through online sources. Generally, the most apparent strength of Southwest Airlines is the working environment of the company which is built on an effective relationship among the staffs (Hawkins, Misra & Tang, 2012). Weaknesses Southwest Airlines does not pursue any partnership or membership with unions. Generally, the organizational operations are examined to indicate the nature of a follower rather than a leader in the global marketplace.